Many products begin with a solution.
A new technology.
A new feature.
A new idea.
But a product only creates value when it solves a meaningful problem.
## The Risk of Starting With Solutions
When companies focus on what they can build, they may lose sight of what users actually need.
A well-designed solution cannot create value if the problem does not matter.
## Start With Understanding
Great products start by understanding problems.
Before asking:
"What should we build?"
Ask: "What problem are we solving?"