Evaluation FAQs
Everything you need to know before starting a CommBriX product evaluation.
1. What exactly is a CommBriX Product Evaluation?
It is an independent, evidence-based assessment of how a product actually performs from the perspective of your end customer. We combine two frameworks: VOC Insight (Outside-In customer review analysis based on thousands of real marketplace reviews) and Hands-On Validation (Inside-Out physical product testing across the full customer experience journey). The output is a structured Report with findings, risk flags, and a clear sourcing recommendation.
2. What is the difference between Standard and Advanced evaluation?
Standard Evaluation (€59/credit) includes VOC Insight only — no physical sample required. It is designed for category managers, buyers, and marketing teams who need product screening, market intelligence, or improvement insight.
Advanced Evaluation (€199/credit) includes both VOC Insight and Hands-On Validation. A physical sample is required. It is designed for CXOs, procurement leaders, sourcing managers, and QA/QC teams validating samples before bulk orders.
3. What does “1 credit” mean?
1 credit = 1 physical sample evaluation. Each credit covers one physical sample submitted for evaluation — not one product type. If you source the same product from multiple suppliers, each supplier’s sample requires its own credit. This ensures every evaluation reflects the actual unit you intend to sell.
4. Can I buy credits in bulk?
Yes. Credits can be purchased individually or as a 20-credit pack. The Standard 20-credit pack is €1,002. The Advanced 20-credit pack is €3,582. Bulk packs are recommended for teams evaluating multiple SKUs or running ongoing sourcing programs.
5. How long does an evaluation take?
Total delivery is within 1 week from sample receipt. The VOC Insight section is delivered within 2 days. The Hands-On Validation section is completed within 1 week. Our evaluation process compresses what typically takes 30 days into 7 days — with no international shipping delays before testing.
6. What do I need to provide to get started?
For Standard: the product name, category, target market, and any supplier or listing links you want us to analyse. No physical sample needed.
For Advanced: all of the above, plus one physical sample shipped to our evaluation team. We will confirm the shipping address after you sign the NDA and submit your evaluation plan.
7. Is my product information kept confidential?
Yes. All clients sign an NDA before any evaluation begins. Your product data, supplier information, and evaluation results are handled under strict confidentiality. We are GDPR-compliant and registered in the Netherlands (EU).
8. What does the Report include?
Every report includes an Executive Summary, VOC Insight analysis (10 checkpoints), Pros & Cons, identified risk flags (product, customer, return, and inventory risks), and a sourcing recommendation: Buy, Improve, Compare, Renegotiate, or Reject. Advanced reports additionally include the full Hands-On Validation section (11 checkpoints).
9. Who is this service designed for?
Global importers and wholesalers sourcing from China, e-commerce and marketplace sellers, category managers comparing supplier samples, private label brands entering new categories, trading companies advising on product readiness, and TikTok Shop or Shopify sellers where product quality directly affects reviews and returns.
10. How do I get started?
Contact our team with the product you want evaluated. We typically respond within one business day to confirm the plan and next steps.