Product specifications show what a product is designed to do. Market signals show how customers actually experience it.
Patterns Matter More Than Opinions
Customer reviews can reveal recurring concerns around usability, durability, packaging, and perceived quality. One complaint is an opinion. Repeated complaints are a signal.
From Signal to Question
Market signals do not decide whether a product should be ordered. They help identify the questions worth checking before a purchase decision is made.
"Hard to assemble" becomes a setup evaluation point. "Feels cheap" becomes a perceived-quality criterion.
Know What to Evaluate
Signals do not replace product evaluation. They make it more focused.
Know what customers experience before you decide what to order.