Every product decision reflects a choice about value.
Choosing what to build means choosing what matters most.
## The Role of Product Decisions
Product teams always face limited time, resources, and attention.
They cannot build everything.
The challenge is deciding what creates the most value.
## Focus Creates Better Products
Great products are not created by doing more.
They are created by focusing on what matters.
The key question is not:
"What can we build?"
It is:
"What creates the most value?"