The same product category can generate different customer feedback across markets.
Expectations Can Differ
Customers in different markets may place different emphasis on instructions, packaging, size, ease of use, appearance, or value.
Compare the Signals
Instead of assuming what a market wants, review patterns should be compared using similar products, price levels, and use cases.
Test What Matters
When one issue appears more often in a target market, it becomes a useful evaluation point for the physical product.
Market fit should be supported by evidence, not assumptions.